How to write a good news release
News releases are often viewed as the bread and butter of public relations. They are a popular tool for creating knowledge and understanding and can be the basis of a solid media relations programme.
Advisories
Our maxim of Results Not Activity doesn’t mean no activty - it means focus. Doing what has to be done to get the results is at the centre of this ethos and must be the focus of marketing communications activity. We can’t tell you every way to win the race but we can point you in the right direction:
Maximising the Media Interview
The time you have with journalists needs to be maximised – you need to make sure you clearly communicate what you need to in the time you have.
Managing Features by Lucy Clark, Buffalo Communications
In addition to regular press releases, feature management is another bread and butter area of media relations. Successful feature pitches mean companies can get the right coverage in the right target publications.
Managing a crisis
Crises can occur at any moment. A chance happening, a loose lipped CEO, a bad customer experience or simple bad fortune can all have the potential to wipe your reputation off the map. The key here is not to be caught out - be prepared and even the toughest test is surmountable.