Industry Discussions

Try some of these insightful sources to get a view of what RNA means to those working on the front line of marketing world

 

Measuring up by Ed Moed

http://measuringupblog.typepad.com/measuring_up/

LeverWealth by David Phillips

http://leverwealth.blogspot.com/

The Measurement Standard by KD Paine

http://kdpaine.blogs.com/themeasurementstandard/

Results vs. Activity by Ken McCarthy

http://kenmccarthy.com/blog/?p=83

Measure Results not ACTIVITY by T4D

http://kirkweisler.com/t4d/2008/01/08/measure-results-not-activity/

Proving the Value of Public Relations by Metrics Man

http://metricsman.wordpress.com/

The Intricacies of measuring PR by TNS Media Intelligence

http://www.cymfony.com/know_center_pr.asp

PR practitioners should put up or shut up, by Heather Yaxley, Leeds Met University

http://greenbanana.wordpress.com/2007/11/09/pr-practitioners-should-put-up-or-shut-up/

Measuring Influence – PR Blogs – Part II by Onalytica

http://www.onalytica.com/blog/2007/07/measuring-influence-pr-blogs-part-ii.html

Measuring PR: Clients like it, PR people ought to love it, by Schwartz PR

http://www.schwartz-pr.com/crossroads/2007/10/measuring_pr_clients_like_it_p.php

Measuring PR - a realistic look?

http://artisanmc.blogspot.com/2007/10/measuring-pr-realistic-look.html

Online PR Briefing by E-consultancy

http://www.e-consultancy.com/publications/online-pr-roundtable-briefing-september-2007

Measuring PR in isolation is intellectually myopic by Hill and Knowlton

http://blogs.hillandknowlton.com/blogs/alanchumley/archive/2007/10/04/measuring-pr-in-isolation-is-intellectually-myopic.aspx

The Fork in the Road of Media and Communication Theory and Practice by Jim Macnamara

http://www.instituteforpr.org/files/uploads/MacnamaraPaper_b.pdf

Sizzle or Fizzle: Evaluating the PR Program By Kay Paumier, Communications Plus

http://www.womeninconsulting.org/company/articles/evaluating-pr-program.html